Cookie Policy
This Cookie Policy explains how cookies and similar tracking technologies are used on the website operated by Zeugma ("Hotel", "we"). It has been prepared in accordance with the Turkish Personal Data Protection Law No. 6698 (KVKK) and the EU GDPR principles. By using our site, you accept the use of the technologies described in this policy.
What Are Cookies?
Cookies are small text files stored on your device (computer, phone, tablet) by the websites you visit. In addition to cookies, similar technologies such as pixel tags, web beacons and local storage may be used. In this policy, all are referred to collectively as "cookies".
Categories of Cookies We Use
1. Essential (Technical) Cookies: Required for the core functionality of the site and cannot be disabled. Your language and currency preferences, session security and the storage of your cookie consent fall into this category. These do not require consent.
2. Analytics / Performance Cookies: Help us understand how visitors use the site in an anonymized manner — which pages are visited, time spent, traffic sources. We use Google Analytics (GA4) for this purpose. These cookies run only with your explicit consent.
3. Marketing / Targeting Cookies: Used to deliver ads and content relevant to your interests, measure our advertising performance and reach users who have visited our site (remarketing). For this we may use Meta (Facebook/Instagram) Pixel, Google Ads and Google Tag Manager. These cookies activate only with your explicit consent.
Conversion Tracking and Remarketing
To measure the effectiveness of our advertising, we perform conversion tracking. For example, if you click one of our ads, visit our site and submit a reservation request, this action may be transmitted to the relevant advertising platform (Meta, Google) as conversion data. This data is processed to optimize ad targeting and report campaign performance. Visitors to our site may also be shown remarketing ads across these platforms' advertising networks.
Third-Party Cookies
Our site may contain third-party cookies belonging to the service providers mentioned above (Google, Meta). Data collected through these cookies is processed under the respective provider's own privacy policy. These providers' servers may be located abroad (e.g. the USA); therefore your data may be transferred internationally. See our Privacy Policy and Data Protection Notice for details.
Provider privacy statements:
• Google: policies.google.com/privacy
• Meta: facebook.com/privacy/policy
Cookie Retention Periods
Session cookies are deleted when you close your browser. Persistent cookies may remain on your device from a few days to several years depending on their type and purpose. Retention periods of analytics and marketing cookies follow the periods set by the relevant provider (Google, Meta).
Managing Your Cookie Preferences
You can accept or reject analytics and marketing cookies via the cookie banner shown on your first visit. You may withdraw your consent at any time. You can also delete or block cookies through your browser settings. Blocking essential cookies may cause some parts of the site to malfunction.
To opt out of advertising cookies: youronlinechoices.eu and Google Ad Settings (adssettings.google.com).
Consent Management
Our site uses Google Consent Mode v2. Analytics and advertising cookies are activated only when you give explicit consent; without consent these technologies operate in a restricted/anonymous mode or remain disabled.
Changes
This Cookie Policy may be updated from time to time. The current version is always published on this page.
Contact
For questions about our use of cookies, contact us at info@bakirkoyhotels.com.